How Kognise Uses Fractional Experts to Accelerate and Protect Growth in Startups and SMEs
Startups and SMEs often face a familiar problem: they need deep expertise to grow and secure investment, but they don’t yet have the resources to hire full-time senior talent. That’s where fractional executives come in — and at Kognise, we’ve built a proven model that harnesses this talent to deliver high-impact support exactly when and where it’s needed.
What Are Fractional Executives?
A fractional executive is a highly experienced professional who works part-time or on a flexible basis with multiple companies. Roles include:
- Fractional CFOs – to support financial strategy, modelling, cash flow planning, investor readiness and governance.
- Fractional CMOs – to lead go-to-market planning, brand positioning, and customer acquisition.
- Product, operations and legal specialists – brought in precisely when their expertise is needed.
This model allows startups and growth-stage businesses to access senior-level skill sets without the full-time cost.
How Kognise Makes It Work
At Kognise, we integrate fractional talent into our broader advisory model. Whether a company is:
- Preparing for a seed or Series A round
- Scaling post-investment
- Dealing with underperformance or restructuring
We tailor fractional support to the business’s actual needs. This means:
- Building financial models that match investor expectations
- Designing marketing strategies that convert
- Troubleshooting operations or leadership gaps before they become critical
These professionals work as part of the wider Kognise team — plugged into our ecosystem of investors, board advisors and support services.
Why Founders Choose Fractional Roles
For startups and SMEs navigating uncertainty, fractional talent brings clear advantages:
- Cost-efficiency – access C-level skills without full-time salaries
- Flexibility – bring in the right skill at the right time
- Speed – get started quickly, no lengthy hiring process
- Credibility – boost investor confidence with an experienced team in place
Many investors now view fractional leadership as a signal of maturity — a company that knows where it’s going and is willing to bring in experts to get there.
Calling All Senior Consultants & Advisors
We’re always looking to expand our trusted network of fractional specialists. If you’re a senior-level CFO, CMO, COO, CTO, legal advisor, product strategist, or governance expert with a passion for helping early-stage businesses grow — get in touch. We partner with people who understand the startup journey and want to be part of real transformation.
